Amazon India transformed its iconic delivery boxes into upcycled beds,में बदल दिया, जो उपस्थित लोगों के लिए मुफ्त उपलब्ध कराए गए थे  mele main 

The upcycled beds will be provided at no cost so that they can be used by the maximum number of attendees. To ensure safety, these box beds have been tested for wear and tear in the local environment by a team of experts.

अमेज़न इंडिया ने महाकुंभ मेला 2025 में अपने डिलीवरी बॉक्स को भक्तों के लिए अपसाइकल बेड में बदल दिया।

Thinking out of the box, Amazon India has launched a unique initiative ‘Ap ki Suvidha Ke Liye, Aaram Ki Delivery; Amazon—in which its iconic cardboard packaging boxes have been reimagined as comfortable beds for devotees converging at Prayagraj in Uttar Pradesh for the Maha Kumbh Mela.

TheMela is a 45-day festival held every 12 years, during which devotees come together in January and February. This brings with it unique challenges, including ensuring the comfort and well-being of a large influx of pilgrims. The initiative’s tagline—’For your convenience, delivery of comfort; Amazon,

At Amazon India, innovation is at the heart of our mission to positively impact the communities we serve. Our association with the Maha Kumbh Mela emanates from this commitment. We strive to bring convenience, comfort, and care to our customers every day through our , recognized by millions as a symbol of reliable service. By reimagining these boxes as beds, we saw an opportunity to address a real need for the event’s attendees. It’s not just about thinking outside the box – it’s about transforming the box it self to make a tangible difference.” said Pragya Sharma, Director of Marketing at Amazon India.

https://www.hindustantimes.com/

For the company, this initiative involved a collaborative effort with Maha Kumbh authorities to identify and strategically place the upcycled box beds across the length and breadth of the vast area that the festival covers. Care has been taken to identify the diverse needs of the attendees and make the beds available at key locations, including the lost and found centre, offering much-needed support to those in need. A significant portion of the beds was also allocated to Kumbh Police Karmacharis and the Kumbh Hospital. The remaining beds will be made available to the general public so that a maximum number of pilgrims can benefit from the initiative.

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